81% of the time, B2B buyers select a preferred vendor before engaging with sellers.

Become a
Buyer-Qualified Vendor

Buyers research, compare, and decide before your sales team enters the room. Exofunnel shows you exactly what they found, and exactly what to fix.

See Sample Report Get the Report

The Problem

You optimized your keywords and landing pages but still missed your quarterly targets by a mile.

The traditional B2B Funnel is broken

The reason isn’t your funnel. It’s that buyers have left it. They qualify you before you ever get a chance to qualify them.

94%

of buyers use AI at every stage to analyse proposals and surface alternatives

– The Trust Advantage

80%

of the time, the vendor buyers reach out to first wins the deal.

–6sense

45%

of sellers are seen as trustworthy by buyers who research them independently

– The Trust Advantage

Traditional Funnel

Exofunnel

Goal

Generate Marketing/Sales Qualified Leads

Become the vendor buyers find and trust first

→

Process

Gate content to capture buyer data, then qualify leads through BANT

Publish ungated proof that reaches buyers outside the funnel

→

Method

AIDA mapped to ToFu/MoFu/BoFu content stages

Content that de-risks the purchase, not captures the lead

The Solution

Eight proof points that drive buyer trust

We score your public proof across 8 categories and 40 criteria, benchmarked against 4 competitors. Across every dimension a buyer uses to de-risk their decision.

Get Your Report

Proof-of-Product

Does the solution offer the functionality we need?

Proof-of-Value

Will this solution help us reach our business goals, and at what cost?

Proof-of-Source

Can we trust the people behind this solution?

Proof-of-Vision

Will this solution work well for us in the future?

Proof-of-Ethics

Does this company share our ethical values?

Proof-of-Guidance

Will we get help with setup, solution adoption, and through support?

Proof-of-Compliance

Does this solution meet (local) laws and quality standards?

Proof-of-Validation

Who else uses this solution, and what do they think of it?

What You Get

It's called a report, it works like a repair list.

Audit your proof availability

A structured inventory of all 40 proof points. See exactly what is missing, buried, or gated before a buyer does.

Rate proof quality

A 0-10 scale shows which proofs are thin, outdated, or unconvincing, so you fix the right things first.

Benchmark against competitors

See where you are ahead, where you are behind, and which gaps are costing you deals right now.

Not ready for the paid report yet?

Download the free, ungated canvas and get in the right mindset. No form. No sales call. Just the framework. Find a detailed How-to-Use in your download package

Get your marketing and sales team in a (virtual) room

Open the canvas in your favourite whiteboard tool

Collect and rate your proof point using post-its

Create, update, and ungate content where needed

Win more deals!

Download Free Canvas

Join the conversation

Hi, I'm Romek Jansen, creator of Exofunnel. Gartner found that 61% of B2B buyers prefer a rep-free buying experience: researching, comparing, and shortlisting vendors on their own terms before you even know they exist. Yet most marketing advice still centers on the vendor: your funnel, your outreach, your pitch. Exofunnel flips that, starting with the buyer and working backwards. Follow along to win deals before the first conversation happens.

Follow Exofunnel Follow Romek

Frequently Asked Questions

What is an Exofunnel?

Most B2B buying decisions happen outside your funnel. Buyers research and decide before contacting a vendor. That space is the exofunnel. It's where deals are won or lost before the first call.

What does the Exofunnel framework actually do?

It scores your public proof across 40 criteria, benchmarks it against four competitors, and tells you exactly which gaps to fix first, ranked by the damage they're doing right now.

Why does this matter to my business?

80% of the time, the vendor buyers reach out to first wins the deal. If your public proof is weak or invisible, you're not on the shortlist, and you'll never know why you lost.

How will the report help us sell more?

It shows your team where trust is leaking before buyers engage. Fix the proof, earn the trust, win the deal; in that order.

Is this for marketing teams or sales teams?

Both, and that’s intentional. The strict handover of leads between marketing and sales is a remnant of the funnel era. Exofunnel works best when both teams use it together.

What’s the difference between the canvas and the report?

The canvas is a free DIY framework you run with your team. The report is a scored, competitor-benchmarked assessment delivered by us — 40 proof points, five companies, with a ranked repair list ready to act on.

Become a
Buyer-Qualified Vendor

You optimized your keywords and landing pages but still missed your quarterly targets by a mile.

The traditional B2B Funnel is broken

94%

80%

45%

Flip the script

Mastering SEO = Gaming the algorithm

Mastering AI Search = Understanding the customer

Eight proof points that drive buyer trust